The key to success in solving any task is dialogue. The first thing that starts productive work on any project is an interview. For about an hour, I ask questions that relate not only to your preferences and wishes for visualization and functionality, but also how business processes are built. This will help to make the service convenient and understandable, on the one hand, as well as meeting the needs of business, on the other.

This stage helps to analyze competitors and build up from them, understand what is happening with the presentation of content and visual language in your niche, identify the strengths and weaknesses of market leaders, adopt the best, avoid unsuccessful decisions.

First of all, the product must bring money. But no product that does not take into account the interests of users has yet achieved outstanding results. My task is to make your current or future service convenient and understandable for the target audience. This is helped by research and interviews among buyers.

It will help determine the functions and skeleton of the future site or application, prescribe the main use cases. The absence of color and other design solutions will help you focus on solving this particular problem.

Now and only now can we talk about external attributes — color, fonts, composition, images, mood, emotions and associations. Our skeleton is overgrown with details, you can get an idea of the product, its appearance and the impact on customers.

It consists of a stage of searching for ideas and concepts and actually further formation of layouts. After approvals and adjustments, the layouts are supplemented with a design system and a description for transmission to the layout.